Widgets, Wizzbangs and Whoozits: Do They Support Your Business Model?
By Joseph Bachana, President, DPCI
Today’s content management marketplace offers exciting opportunities to deliver interactive personalized experiences to consumers. Examples of these offerings include social networking tools, wikis, polls and other modules.
Interactive tools can be useful because, if implemented properly, they make the consumer stick to the site and return on a regular basis. All too frequently, however, companies implement bells and whistles functionality that distracts and detracts from the business strategy.
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