Digital Asset Management: Best Practices

Forward-thinking organizations strive to implement best practices in everything they do. But many businesses have not yet found a successful and cost-effective way to manage their digital assets.

When an employee is tasked with finding a specific asset he or she needs in order to create a new piece of marketing collateral (the latest version of an approved corporate logo, for example), the resulting search process can be hampered by an inadequate system. Often excess time is spent trying to locate the content or image, the wrong version may be used, or the asset can’t be found and so must be recreated.

Without an effective digital asset management system in place, corporate logos, graphics, videos, and documents of all kinds can be extremely difficult to locate, access, and manage. These critical assets may be isolated in various departmental silos or dispersed across non-centralized employee hard drives, DVDs, or company intranets, and are thus not being taken advantage of. And even when they're located, digital assets are often improperly categorized for relevance or not approved for publication in their current form.

Even if you’re already using some form of digital asset management system, your needs may have changed. Or, you may not be using your digital asset management system to its full potential. DPCI can help you extend the value of your existing system by finding other efficiencies, connecting it to other business systems in the enterprise, and building customizations to accommodate new business needs.

Digital asset management weaknesses like these often lead to a waste of critical time and money while diluting the consistency and quality of an organization's brand.

DPCI delivers fully scalable solutions that can help your organization achieve best practices in digital asset management - solutions that directly address the challenges you face every day. We'll help you identify your most pressing digital asset and content management problems. Then we'll assist you with product selection, implement the proper software and systems, and train your team to use them effectively.

Based entirely on your organization’s needs, DPCI designs and implements solutions that work together to form one cohesive system — a system that, while technically advanced, is extremely easy to use.

Contact DPCI to learn more about our Web content management systems,
digital asset management solutions, online collaboration software, custom development, multi-channel publishing systems, and workflow management solutions.